MarketingAugust 19, 2026
TikTok Live Adds AI-Generated Intro Captions
TikTok has added a new feature to its Live composer that uses artificial intelligence to generate a short blurb about the host and the stream's topic.
Source: Social Media Today
Categories
Marketing
News on marketing strategies, channels and tools
MarketingAugust 19, 2026
Google Rolls Out August 2026 Spam Update
Google has announced its third spam update of 2026 — it applies globally across all languages, and full rollout will take several days.
Source: Search Engine Land
MarketingAugust 18, 2026
ANA Calls for a Unified Measurement Standard in Retail Media
The Association of National Advertisers (ANA) is pushing for independent third-party measurement across the $72 billion retail media market, citing a persistent lack of transparency.
Source: Marketing Dive
MarketingAugust 18, 2026
Which Sources ChatGPT Prefers: The Visibility Secrets Brands Need to Know
An analysis of 5 million queries reveals how ChatGPT, Perplexity and Grok build their answers: Reddit's signal has surged, and brands now need to focus on the 'query fan-out' stage, not just citations.
Source: Neil Patel Digital
MarketingAugust 18, 2026
Why Relying on Search Volume Is Costing You Your Best Content Opportunities
AI assistants are splitting a single question into dozens of hidden sub-queries — turning the traditional search-volume metric into an unreliable guide for content planning.
Source: Search Engine Journal
MarketingAugust 18, 2026
ChatGPT Is Now the Top Destination for Paid Clicks Out of Google Search
iPullRank's analysis of 13.1 billion search events found ChatGPT captures a higher share of paid clicks from Google than any other destination — further evidence that the worlds of AI and search are converging.
Source: Search Engine Land
MarketingAugust 18, 2026
Why StarKist Put Its Entire Marketing Business Into One Agency's Hands
Instead of juggling multiple agencies, StarKist has handed all of its marketing to Tombras — what strategic advantage does that offer?
Source: Marketing Dive
MarketingAugust 18, 2026
'Fans First': Big Brands Are Borrowing Small Startups' Playbook
Brands like Poppi and McDonald's are adopting the 'fans-first' social media strategy pioneered by small startups — though the approach carries its own risks.
Source: Digiday
MarketingAugust 18, 2026
How Unilever Measures Sports Sponsorship ROI: The Persil Case
A Unilever brand leader explains in detail how Persil measures the payoff from its Arsenal and F1 Academy sponsorships.
Source: Digiday
MarketingAugust 18, 2026
Marketing for Every Generation: What Works From Boomers to Gen Z
Drawing on experience working with more than 131,000 business owners, PostcardMania's founder breaks down which marketing approaches actually work for each generation.
Source: Entrepreneur