News on marketing strategies, channels and tools
New research from CreatorIQ shows brands rank brand fit above all else when choosing a creator to work with, placing follower count dead last. Yet pay still tracks follower count closely.
Google's generative UI technology is rolling out to AI Overviews: the search engine now builds an interactive calculator or visualization on the fly, based on your query. Google's own research shows what that means for websites.
Google finished rolling out its latest spam update, which began on August 18, by August 21. It's the third such update this year — and it applies globally, across all languages.
Frontier AI models can now produce a professional-looking marketing plan in minutes. But experienced CMOs see this as not just an opportunity but a serious risk.
According to a new Meta report, women's sports are growing 4.5 times faster than men's sports — the top 10 female athletes on Instagram are followed by a combined 128 million people, and brand positioning in the space remains largely unclaimed.
In B2B, up to 85% of brand mentions at the top of the sales funnel come from third-party content — which is why it matters not just that a brand gets mentioned in AI answers, but that it gets cited with a link back to the source.
Based on a Google patent, the concept of "information gain" measures how much new information your page adds compared with other sources already ranking for the same query. Ahrefs experts call it a key differentiating factor in SEO.
LinkedIn has rolled out an in-app button letting users flag posts marked as looking AI-generated — more than 1 million people used it in the first two weeks alone, and views of such content have dropped by 40%.
As shoppers increasingly ask ChatGPT, Perplexity, and Gemini directly for recommendations, AEO (Answer Engine Optimization) audit tools have become a new — but already essential — measurement layer for marketing teams.
As CMOs and CEOs start taking content creators seriously, brands are giving them titles like "chief creative officer" or "chief content officer" — turning what was once a PR stunt into a partnership with real influence.