The advertising industry and its technologies
Meta has expanded its AI assistant for small businesses: Meta AI now analyzes ad performance, offers recommendations on budget and creative, and automatically builds reports.
New documents filed in a former GroupM executive's lawsuit show that Sony's internal investigation accused WPP of concealing advertising rebates from clients in China and other markets.
Publishers and advertisers are now trying to serve ads to AI agents instead of humans, but nobody has a clear answer for how to tell whether that advertising actually worked — and that gap is fueling a wave of new measurement startups.
Advertising holding company Omnicom has been touting its Omni artificial intelligence platform as the cornerstone of the company's future, but documents obtained by Adweek show it quietly handed off much of the team that built the platform to an outside contractor.
OpenAI is expanding its ChatGPT Ads system to 31 European countries — the company's largest geographic expansion yet and a new stage for conversation-based advertising.
Butler/Till and iHeartMedia trialled AI-agent-driven audio ad buying — and cut campaign costs by 42%.
Publishers and advertisers are no longer just wondering how to measure ads for humans — they're now grappling with how to measure ads aimed at AI agents, and the industry still has no single standard for it.
IAB has released the second version of its AI Transparency and Disclosure Framework — 83% of ad industry leaders admit to using AI.
OpenAI has extended its ChatGPT advertising pilot to 31 new European markets — revenue is up more than 25% since early August.
The Association of National Advertisers (ANA) is working with leading retail chains to build unified standards for measuring retail media performance — giving marketers a way to compare results across platforms.