News on marketing strategies, channels and tools
New analysis shows Reddit's share of ChatGPT Search citations dropped sharply — another reminder of how volatile AI search visibility can be.
As more shoppers start their purchase journey in AI chatbots, marketers are asking content creators to make sure their brand name shows up in those very answers.
From papyrus advertisements to social media, the channels keep changing, but marketing's core job never does: earning attention, building connection and growing the brand.
TikTok's Head of B2B Lead Generation, Annie Heavercroft, shares the secrets behind winning campaigns from Invisalign and Toyota Germany.
Facebook has been cited in Google's AI Overviews 19.5 million times — but a large follower base is no guarantee of a citation.
Local business visibility is now driven by AI rather than Google Maps rankings — a new analysis from Search Engine Land.
Google's AI Overviews and LinkedIn's algorithm have sharply cut organic clicks and reach, but this is a structural shift, not a decline.
AI assistants build their picture of a brand not from the company's own website, but from what other sources say about it — research points to five such sources, ranked by influence.
Reddit is running a limited test of a new format that uses artificial intelligence to turn in-app conversations into audio and video summaries.