Brand management and reputation
Nike's stock has hit a 12-year low, but pinning the brand's crisis on a single factor — ad spend or one political episode — misses the real picture. A Digiday analysis lays out what's actually happening.
A SaaS brand vanished from AI recommendations for small businesses — not because of a weak reputation, but because it lacked the evidence AI needs to make a decision.
At a moment when social feeds are flooded with AI-generated video, brands that can prove a real person made theirs are gaining something an algorithm can never manufacture: trust.
'The Crenshaw Rec by Foot Locker' is Nike and Foot Locker's new store concept built around neighborhood-level localization.
Chipotle launched a special kids' meal in partnership with 16-year-old YouTube star Salish Matter — a new phase in Gen Alpha marketing.
Audience time, trust, and emotional bandwidth remain limited — so it's not more content but authentic, meaningful stories that set brands apart from the competition.
Target is closing more than 600 Ulta "store-within-a-store" locations and rolling out its own Target Beauty Studio concept — a sign the retail giant is looking to grow independently in the beauty market.
Ahead of its 25th anniversary, Crocs drew inspiration from the crocodile on its own logo to create a seven-foot mascot named Niles — an investment in long-term intellectual property for the brand.
At the eTail Boston conference, brand leaders spoke candidly about why some partnerships and influencer strategies succeed while others flop — the key takeaway: without audience fit, even a big name won't move sales.
Under Armour has ended its decade-long partnership with Dwayne "The Rock" Johnson, part of a broader overhaul of the brand's approach to ambassadors.