David Sandström, who turned Klarna's brand from a plain payments platform into a recognizable lifestyle brand, will leave his role as chief marketing officer in early 2027.
Nine months of tracking more than 51,000 AI Overview events for a single brand found that, on average, 22.4% of that traffic is wrongly logged as "direct" in Google Analytics.
Search is changing — brand discovery increasingly depends not on search-engine rankings but on having a presence where your audience already spends its time.
Google has announced its third spam update of 2026 — it applies globally across all languages, and full rollout will take several days.
Princeton professor Arvind Narayanan argues that widespread public resistance to AI isn't rooted in a single cause but in a cluster of overlapping fears — and that at its core, the fear isn't about the technology itself, but about the ability to use it well.
Shareholders approved ad holding company Publicis Groupe's acquisition of data platform LiveRamp with 92% of the vote, but rejected an $82.6 million executive payout package tied to the deal.
Walmart is giving Walmart+ members new free services at its photo and money centers — the latest move in a strategy focused on strengthening the in-store experience.
Hims & Hers CEO Andrew Dudum is urging companies with large proprietary data sets to move from closed AI models to open-weight models.
McDonald's lost roughly $310 million in sales from low-income customers last quarter, according to Numerator, while Burger King gained ground in the same segment.
Activist investor Nelson Peltz is preparing to take Wendy's private — the chain is losing customers, closing restaurants, and its marketing strategy has stopped delivering results.