
Target's Profit Doubles: Ad Network Roundel and Same-Day Delivery Drive the Growth
Target's Q2 net income hit $1.87 billion, while ad network Roundel's revenue climbed 28.6%.

Target's Q2 net income hit $1.87 billion, while ad network Roundel's revenue climbed 28.6%.

OpenAI has extended its ChatGPT advertising pilot to 31 new European markets — revenue is up more than 25% since early August.

The Association of National Advertisers (ANA) is working with leading retail chains to build unified standards for measuring retail media performance — giving marketers a way to compare results across platforms.

AI assistants build their picture of a brand not from the company's own website, but from what other sources say about it — research points to five such sources, ranked by influence.

Audience time, trust, and emotional bandwidth remain limited — so it's not more content but authentic, meaningful stories that set brands apart from the competition.

Reddit is running a limited test of a new format that uses artificial intelligence to turn in-app conversations into audio and video summaries.

TikTok has added a new feature to its Live composer that uses artificial intelligence to generate a short blurb about the host and the stream's topic.

Target is closing more than 600 Ulta "store-within-a-store" locations and rolling out its own Target Beauty Studio concept — a sign the retail giant is looking to grow independently in the beauty market.

As publishers argue over blocking or licensing Google's AI bots, the internet's biggest "reader" — Meta's bots — is quietly harvesting the most traffic while giving almost nothing back.