In China's Douyin, TikTok's sister app, an in-app payment system already drives a significant share of sales — TikTok is now exploring bringing a similar feature to US users.
As AI Overviews and zero-click behavior siphon off clicks that used to land on websites, old-style linear SEO forecasts can now produce badly wrong numbers — the new approach needs to be probability-based.
The home-improvement retail giant acknowledged softening demand for big DIY renovation projects, but held on to growth thanks to its Pro segment and online sales.
The new tool lets small and mid-sized business owners pull analytics from multiple sources into one place and optimize strategy across platforms.
A SaaS brand vanished from AI recommendations for small businesses — not because of a weak reputation, but because it lacked the evidence AI needs to make a decision.
New analysis shows Reddit's share of ChatGPT Search citations dropped sharply — another reminder of how volatile AI search visibility can be.
As more shoppers start their purchase journey in AI chatbots, marketers are asking content creators to make sure their brand name shows up in those very answers.
American distrust of AI isn't news, but new research shows the source isn't just the technology itself — it's also distrust of the people running it.
From papyrus advertisements to social media, the channels keep changing, but marketing's core job never does: earning attention, building connection and growing the brand.
At a moment when social feeds are flooded with AI-generated video, brands that can prove a real person made theirs are gaining something an algorithm can never manufacture: trust.