A Harvard experiment involving 228 expert evaluators reveals how artificial intelligence is reshaping executives' capacity for independent judgment.
An AI persona is a tool that models your target audience so you can question it directly. But what actually makes that persona trustworthy?
Butler/Till and iHeartMedia trialled AI-agent-driven audio ad buying — and cut campaign costs by 42%.
Digital registration services have simplified the process of forming a legal entity, but they cannot create demand or build the systems that keep a business running.
The 3D-model marketplace CGTrader shows that a flood of AI-generated products in the catalogue does not guarantee they will sell — buyers are still willing to pay more for work made by a human.
A new analysis finds that nearly 60% of Gemini's local search citations link directly to a business's own website — though the same query was also found to produce different results each time.
Generative UI technology, which builds a flexible visual interface based on a user's query, has now begun appearing in Google's most widely used search product — AI Overviews.
Nike Live, launched in 2018 as a hyperlocal retail format, has now closed at least 15 locations — the company frames it as part of a broader review of its store network.
Launched in 2018 as a hyperlocal format, the Nike Live project has now closed at least 15 locations — the company describes it as part of a broader strategy to rethink its retail network.
Publishers and advertisers are no longer just wondering how to measure ads for humans — they're now grappling with how to measure ads aimed at AI agents, and the industry still has no single standard for it.