Meta Expands Its AI Assistant for Small Business Owners

Meta is working to make its AI tools more useful for small business owners: they can now connect Facebook and Instagram analytics, Meta Ads and Google Workspace data to Meta AI. The new capability is designed to sharpen the AI's recommendations and help small businesses optimize their strategy across the platform.

Meta says its AI recommendation system can now guide business owners on what to do and where to improve for better performance, all through simple conversational questions. Thanks to the expanded integration, Meta AI can respond to direct in-app questions with detailed explanations and analysis.

The system also offers concrete recommendations based on real ad examples, pointing out what could be improved and what opportunities are available. Meta AI can additionally turn this data into documents and spreadsheets, and generate recurring tasks and reminders so business owners can stay on top of key processes.

In effect, by drawing on additional data sources, Meta AI can offer more recommendations and deeper analysis — making it a more valuable partner in business planning, since it provides in-depth analysis across all campaigns and promotions. Meta is positioning this as a first step toward broader business adoption of AI.

The company is presenting its Business Agent and Business Assistant tools as the next stage of AI support. Meta's long-term goal is for these tools to eventually let brands automate portions of their advertising operations — handing Meta AI control of much of the process — as part of a broader vision of full-fledged AI agents that could significantly reduce the workload for businesses.