Google Ads is using generative AI to reformat existing Performance Max video ads into new aspect ratios — advertisers can opt out of the feature until September 4.
Under Armour has ended its decade-long partnership with Dwayne "The Rock" Johnson, part of a broader overhaul of the brand's approach to ambassadors.
Target has launched a digital twin technology called Proxima to optimize its supply chain — the tool simulates outcomes before real-world decisions are made.
Instead of juggling multiple agencies, StarKist has handed all of its marketing to Tombras — what strategic advantage does that offer?
Brands like Poppi and McDonald's are adopting the 'fans-first' social media strategy pioneered by small startups — though the approach carries its own risks.
A new Circana report finds the 2026 back-to-school shopping season will be average at best, with growth driven mainly by higher-income households.
A new study from HarrisX and Allison Worldwide reveals which brands Gen Alpha teens and their parents prefer — and how much influence each has on the other.
A Unilever brand leader explains in detail how Persil measures the payoff from its Arsenal and F1 Academy sponsorships.
What many leaders mistake for speed is actually chaos — the author explains where real speed actually comes from.
Drawing on experience working with more than 131,000 business owners, PostcardMania's founder breaks down which marketing approaches actually work for each generation.