A Wall Street Journal investigation finds Meta's real AI spending may run hundreds of billions of dollars higher than what shows up in its official filings.
X has revealed details of its ranking algorithm — a repost scores 40 times higher than a like. Here's what that means for brands.
AI assistants are now making the choice of local business on behalf of the customer — and this is fundamentally changing local SEO strategy.
A new Google study reveals why AI models fail to recall up to a third of the facts they've learned — and the surprising role word order plays in it.
Fractl's study of more than 8,500 brand mentions reveals why companies with strong SEO are disappearing from AI answers.
Google has ended its experiment with AI-generated recipe images in AI Overviews after content creators pushed back.
A company switched off $113,000 a month in paid search spending and tracked the results for 13 weeks — the outcome surprised almost everyone.
A RESONEO agency study of 1,200 ChatGPT responses reveals which pages the chatbot actually reads — and why some sites remain completely invisible to it.
JCPenney has launched a satirical "rehab retreat" campaign targeting off-price stores, marking a new chapter in the brand's comeback.
Edgewell CMO Rob Master says no matter how far AI advances, strong marketing ideas still start with a deep understanding of the audience.