The Association of National Advertisers (ANA) is pushing for independent third-party measurement across the $72 billion retail media market, citing a persistent lack of transparency.
At the eTail Boston conference, brand leaders spoke candidly about why some partnerships and influencer strategies succeed while others flop — the key takeaway: without audience fit, even a big name won't move sales.
Agency leaders are shaping loose 'rules of thumb' for working with AI instead of strict policies — and that's creating new anxieties for young professionals.
At the eTail Boston conference, several DTC (direct-to-consumer) brand leaders shared how they're using AI — from operations to GEO strategy.
An analysis of 5 million queries reveals how ChatGPT, Perplexity and Grok build their answers: Reddit's signal has surged, and brands now need to focus on the 'query fan-out' stage, not just citations.
AI assistants are splitting a single question into dozens of hidden sub-queries — turning the traditional search-volume metric into an unreliable guide for content planning.
iPullRank's analysis of 13.1 billion search events found ChatGPT captures a higher share of paid clicks from Google than any other destination — further evidence that the worlds of AI and search are converging.
Google Ads is using generative AI to reformat existing Performance Max video ads into new aspect ratios — advertisers can opt out of the feature until September 4.
Google Ads is using generative AI to reformat existing Performance Max video ads into new aspect ratios — advertisers can opt out of the feature until September 4.
Google Ads is using generative AI to reformat existing Performance Max video ads into new aspect ratios — advertisers can opt out of the feature until September 4.