The advertising industry and its technologies
As publishers argue over blocking or licensing Google's AI bots, the internet's biggest "reader" — Meta's bots — is quietly harvesting the most traffic while giving almost nothing back.
In the $70 billion retail media market, 55% of ANA members call the lack of a unified standard the biggest problem — and it's what's keeping brands from committing more budget.
Two independent beverage brands launched a tongue-in-cheek campaign built around a real environmental problem — the enormous amount of water AI data centers consume.
Google Ads is using generative AI to reformat existing Performance Max video ads into new aspect ratios — advertisers can opt out of the feature until September 4.
Google Ads is using generative AI to reformat existing Performance Max video ads into new aspect ratios — advertisers can opt out of the feature until September 4.
Google Ads is using generative AI to reformat existing Performance Max video ads into new aspect ratios — advertisers can opt out of the feature until September 4.
Google Ads is using generative AI to reformat existing Performance Max video ads into new aspect ratios — advertisers can opt out of the feature until September 4.
Google has updated its documentation, officially confirming that through the Merchant Center for Agencies service, agencies can link up to 1,000 client accounts to a single management account.
Nielsen is acquiring DoubleVerify for $2.15 billion — officially framed around AI and cross-platform measurement, but the real story is about who controls the counting of ad impressions.
A new piece of evidence has been added to whistleblower Richard Foster's lawsuit against WPP: a major client, Sony, reportedly reached the same conclusion in its own independent investigation.