MarketingAugust 18, 2026
Google Eases Requirements for Search Profiles
Google is now letting brands and content creators with smaller followings claim their own profile in search results.
Source: Social Media Today
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Marketing
News on marketing strategies, channels and tools
MarketingAugust 18, 2026
GEO Scores Alone Won't Solve Your Brand's AI Visibility Problem
Optimizing purely for visibility in AI search can hurt a site's actual user experience, experts warn. Adweek breaks down the risks of over-relying on GEO scores.
Source: Adweek
MarketingAugust 18, 2026
Is Your Brand Invisible to AI? Here's How to Check
One in four brands isn't recommended by AI chatbots at all — Fast Company examined the new 2026 AI Visibility Index report on how visible brands really are in the age of artificial intelligence.
Source: Fast Company
MarketingAugust 17, 2026
Google Cuts Search Profile Requirements Threefold
Google has cut the requirements for its search profile feature threefold — opening the option up to smaller brands and content creators as well.
Source: Social Media Today
MarketingAugust 17, 2026
Google Cuts Search Profile Requirements Threefold
Google has cut the requirements for its search profile feature threefold — opening the option up to smaller brands and content creators as well.
Source: Social Media Today
MarketingAugust 17, 2026
LinkedIn Publishes a Four-Step Guide to Improving Ad Campaigns
LinkedIn has published a four-step guide to running effective ad campaigns — covering everything from audience size to measuring results.
Source: Social Media Today
MarketingAugust 17, 2026
LinkedIn Publishes a Four-Step Guide to Improving Ad Campaigns
LinkedIn has published a four-step guide to running effective ad campaigns — covering everything from audience size to measuring results.
Source: Social Media Today
MarketingAugust 17, 2026
The age of labelling AI content: watermarks and tags are spreading
Anthropic, Spotify, Google and YouTube have started flagging AI-generated content with special markers — reframing the questions of trust and transparency across the media market.
Source: Forbes
MarketingAugust 16, 2026
AI-Referred Customers Behave Differently: How Marketers Should Account for It
According to research from Search Engine Land, users who reach a website through AI tools like ChatGPT convert at a rate 61% higher than traditional paid search — but capturing that traffic requires an entirely different approach.
Source: Search Engine Land
MarketingAugust 16, 2026
Not a Trip, but an Experience: How Major Brands Are Reshaping Customer Connection
Executives from Amtrak, Marriott and Atlanta's tourism bureau discussed on ADWEEK's Adspeak program how travel is being turned into a personalized experience at every step, not just a destination.
Source: Adweek