News on marketing strategies, channels and tools
A HubSpot study finds that most marketers believe the industry has changed more in the past three years than in the previous 50 — a shift that is pushing B2B companies to abandon Salesforce's Pardot platform.
A tool called Cringebot 3000 automatically generates LinkedIn's "thought leadership" posts — here's what that means for marketers and personal brands.
Search marketing is being reshaped by several major shifts at once — from Cloudflare's new bot policy to Google's latest lawsuit.
Former Taco Bell CEO Greg Creed says McDonald's new drink, developed in partnership with Red Bull, lacks a distinct identity.
Cringebot3000, a site built by PR specialist Peter Epstein, deliberately generates low-quality AI content for LinkedIn. When a Business Insider journalist tested it out, the results turned out far stranger than expected.
Google's AI Overviews feature can significantly cut traffic to websites. Here's how to spot it using Google Search Console — and how to build a strategy to win that lost traffic back.
Homemaking, homesteading, and the "tradwife" (traditional wife) aesthetic have grown into a multimillion-dollar creator economy in the US — we look at how brands and content creators are cashing in on this audience.
According to a Search Engine Land analysis, traffic arriving via LLMs (large language models) converts 61% better than traditional PPC advertising. Brands need to rethink their strategy for this new kind of visitor.
Google has unveiled a phased schedule for automatically migrating legacy Search campaign features to AI Max — the process starts in September 2026 and continues in stages into early 2027.
Google Analytics now gives advertisers control over the attribution window — the time period used to credit a conversion to an ad. Both click-through and view-through conversions can now use any custom value.