News on marketing strategies, channels and tools
According to a Search Engine Land analysis, companies looking to use AI agents effectively for managing Google Ads need to move through four sequential stages — from building a data foundation to identifying early adopters on the team.
Google is bringing its newest AI model, Gemini 3.7 Flash, to AI Mode in Google Search — for now, only for English-language Google AI Pro and Ultra subscribers.
AT&T CMO Kellyn Kenny has put numbers behind the link between brand affinity and customer growth, showing loyal customers are three times less likely to churn and buy more add-on services.
Google is now promoting YouTube creator partnerships based on branded search lift, but outside the Supergoop case it barely explains how the metric is actually calculated.
X, run by Elon Musk, has open-sourced the source code of its "Phoenix" post-recommendation algorithm, revealing for the first time in detail how it weighs user actions.
According to a new TollBit report, ChatGPT-User is the bot most likely to access disallowed pages, while OpenAI maintains that robots.txt rules may not apply to it at all.
Executives from Amtrak, Marriott, and Atlanta's tourism bureau discussed personalization, loyalty ecosystems, and AI's growing role in how people discover travel.
An analysis of 60 conversations found that ChatGPT often picks specific brands before searching the web at all — a key finding for brand visibility in AI.
Following Cloudflare's CFO's forecast, an SEO specialist tested on his own site what that number actually means.
Google's Demand Gen campaigns are reshaping the PPC specialist's job — from capturing existing demand to generating new demand.