News on marketing strategies, channels and tools
X (formerly Twitter) has open-sourced new details about the algorithm that determines how far posts reach — though the company's track record on transparency promises isn't exactly reassuring.
X (formerly Twitter) has open-sourced new details about the algorithm that determines how far posts reach — though the company's track record on transparency promises isn't exactly reassuring.
This week Meta published a series of blog posts on planning holiday marketing and advised brands to launch Advantage+ campaigns as early as possible.
A survey of 163 SEO professionals found they value GEO data highly but are in no hurry to invest in the platforms that sell it — and the reason isn't price, it's trust.
Ad partnerships with AI companies like OpenAI, exposure of heavy AI use in their work, and content wrongly labeled as "AI-generated" are the three main situations drawing fan backlash on content creators in 2026.
Haircare brand K18 rolled a three-meter, car-sized tumbleweed made of hair through the streets of New York to promote its new FutureIQ serum instead of running typical polished beauty imagery — the unconventional stunt sparked major buzz on social media.
A fan-edit contest run by Sony Pictures and TikTok for "Spider-Man: Brand New Day" drew more than 3,200 posts and 12 million views — a sign that user-generated content is now moving to the center of film marketing.
Edelman COO Mainardo de Nardis and Unilever's Rani Al Hajji: winning in modern marketing isn't about multiplying opportunities, but about making a sharp choice and staying focused.
Rather than deciding on a new flavor itself, Oreo is putting the choice directly in consumers' hands — the winner among banana pudding, fried cookie dough, and chicken and waffles will hit store shelves next year.
Anthropic has begun embedding invisible watermarks into text and files generated by Claude, as part of its compliance with the European Union's AI Act — though experts warn the marking can be circumvented.