News on marketing strategies, channels and tools
Launched in 2024, sticker brand Sticki Rolls first built its following through YouTube creators, racking up more than 1 billion views — and is now building on that momentum with a push into physical retail and experiential events.
Starting August 24, YouTube will change how it counts views, and from 2027 it will double the requirements for joining the Partner Program. What does this shift mean for creators and brands?
Fooling search engines with white text on a white background was an SEO trick from 25 years ago. Now the same technique is being used again to manipulate artificial intelligence models.
The Instagram TV app, AI effects, and new carousel capabilities — five practical ways for marketers to increase reach and engagement.
For a decade, SEO pros obsessed over backlinks alone. Now, in the age of AI search, brand mentions are proving to matter just as much — or more.
LinkedIn, YouTube, Reddit, and other platforms have launched a crackdown on low-quality content mass-produced with AI. What survives this fight?
Generative UI technology, which builds a flexible visual interface based on a user's query, has now begun appearing in Google's most widely used search product — AI Overviews.
In China's Douyin, TikTok's sister app, an in-app payment system already drives a significant share of sales — TikTok is now exploring bringing a similar feature to US users.
As AI Overviews and zero-click behavior siphon off clicks that used to land on websites, old-style linear SEO forecasts can now produce badly wrong numbers — the new approach needs to be probability-based.
The new tool lets small and mid-sized business owners pull analytics from multiple sources into one place and optimize strategy across platforms.