Brand management and reputation
IBM marketing va kommunikatsiya bo'yicha SVP'i Jonathan Adashek: kompaniya AI'ni faqat xarajat qisqartirish vositasi sifatida emas, o'sish drayveri sifatida qo'llash orqali uch yilda 4,5 milliard dollar tejadi.
A new Adobe study of 850 small business owners finds that standing out is getting harder in the age of AI, as every business ends up leaning on the same tools. Adobe's advice: hold on to your own identity and point of view.
David Protein va RxBar asoschisi Peter Rahal ishtirokidagi yangi HallPass konfet brendining reklama suratlarida sun'iy intellekt yaratgan bir qator xatolar paydo bo'ldi. Brend rahbari Michael Tierney bu xatolarni ataylab qoldirganlarini va bu "internet g'azabini qo'zg'atish" uchun ishlaganini tan oldi.
Publicly traded The Arena Group rebranded as Paradium.AI, repositioning itself as an artificial intelligence firm — but the move comes against a backdrop of dire finances, with revenue cut nearly in half.
AQShda spirtli ichimliklar sotuvi pasayib, premium tekila segmenti tobora zichlashib borayotgan bir paytda, Patrón shishalarida YO'Q narsa aynan uni raqobatchilaridan ajratib turishi mumkinligiga garov o'ynamoqda.
Angliyalik tadbirkor Demian Mansell o'z kompaniyasi haqida Google'da qidiruv qilganda hayratdan yoqasini ushlab qoldi. The Plastics Shed nomli qurilish-plastik mahsulotlari onlayn-do'konining sharhlarini izlaganida, Goog…