Google AI Overview begona sharhlarni sizning biznesingizga yopishtirib qo'yishi mumkin
Angliyalik tadbirkor Demian Mansell o'z kompaniyasi haqida Google'da qidiruv qilganda hayratdan yoqasini ushlab qoldi. The Plastics Shed nomli qurilish-plastik mahsulotlari onlayn-do'konining sharhlarini izlaganida, Google AI Overview xulosasi mijozlar fikrini "umuman salbiy" deb atadi — yetkazib berishdagi kechikishlar, xodimlarning yolg'on gapirishi va shikastlangan mahsulotlar haqida shikoyatlar sanab o'tildi.
Muammo shundaki, bu sharhlarning hech biri uning kompaniyasiga aloqasi yo'q edi — ular aslida raqobatchilarga va haqiqiy plastik omborxonalar sotuvchilariga tegishli edi. Yana battari: Mansell reklamaga Google'ga oyiga taxminan 700 funt sterling to'lardi, shu bir vaqtning o'zida esa AI xulosasi mijozlarni uning do'konidan uzoqlashtirardi.
"AI oddiy odamga bilim beradi, lekin u xuddi shu odamni barbod ham qilishi mumkin", — deydi Mansell. U forumlardagi maslahatlarga amal qilib, Google'ga xato haqida qayta-qayta shikoyat yubordi. Bir necha haftadan so'ng vaziyat yaxshilana boshladi — ammo bu vaqt ichida qancha mijoz yo'qotilgani hali ham noma'lum, va Google undan sarflangan reklama xarajatlarini qaytarib bermadi.
Business Insider ta'kidlashicha, Google AI Overview endi ko'plab foydalanuvchilar uchun biznes haqidagi "birinchi taassurot"ga aylanmoqda — odamlar endi ko'plab sharhlarni o'qish o'rniga bitta AI xulosasiga ishonadi. Vashington universiteti professori Chirag Shah tushuntiradi: an'anaviy qidiruvda foydalanuvchi bir nechta natijani ko'radi, va agar ulardan biri noto'g'ri bo'lsa, boshqalari buni muvozanatlashtiradi. AI xulosasida esa bu imkoniyat yo'qoladi — foydalanuvchi faqat bitta, ishonchli ko'rinadigan, lekin noto'g'ri bo'lishi mumkin bo'lgan javobni oladi.
Related articles
Why Is Nike Falling Behind? Don't Trust the Easy Answers
Nike's stock has hit a 12-year low, but pinning the brand's crisis on a single factor — ad spend or one political episode — misses the real picture. A Digiday analysis lays out what's actually happening.
Why AI Recommends Some Brands and Not Others: The Case for "Decision Coverage"
A SaaS brand vanished from AI recommendations for small businesses — not because of a weak reputation, but because it lacked the evidence AI needs to make a decision.
"Made by Humans": How the Strongest Marketing Brand of the AI Video Era Is Taking Shape
At a moment when social feeds are flooded with AI-generated video, brands that can prove a real person made theirs are gaining something an algorithm can never manufacture: trust.