BrandingAugust 18, 2026
JCPenney's "Rehab Retreat": a Tongue-in-Cheek Jab at Off-Price Retailers
JCPenney has launched a satirical "rehab retreat" campaign targeting off-price stores, marking a new chapter in the brand's comeback.
Source: Adweek
Categories
Branding
Brand management and reputation
BrandingAugust 17, 2026
The Nutella Empire: How Ferrero Is Conquering the US Candy Market
Over the past decade, Italy's Ferrero has acquired dozens of well-known American brands, quintupling its US revenue. Now a $3.1 billion cereal deal is putting that strategy to the test.
Source: Business Insider
BrandingAugust 17, 2026
Dario Amodei: 'People Suspect Us of Cooking Up Another Scam'
Anthropic CEO Dario Amodei acknowledged public distrust of artificial intelligence but pushed back on the idea that his own pessimistic remarks are solely to blame, arguing the problem runs deeper — a genuine crisis of trust.
Source: Fortune
BrandingAugust 16, 2026
Jimmy Wales: AI Can Answer Questions, But It Can't Earn Trust
Wikipedia founder Jimmy Wales on the platform's ad-free business model, AI "hallucinations," and preserving trust in knowledge.
Source: Fortune
BrandingAugust 15, 2026
'Perv Glasses': Meta's Smart Glasses Are Turning Into a Privacy Scandal
Meta's camera-equipped Ray-Ban Meta glasses have earned the nickname "perv glasses" in public discourse — the company is now facing lawsuits, while Instagram has been forced to ban accounts with millions of followers.
Source: Fortune
BrandingAugust 15, 2026
Denim brands are betting on Gen Z subcultures in 2026
Denim brands that ran big-budget campaigns with major celebrities in 2025 are shifting strategy for fall 2026, betting instead on a diverse lineup of ambassadors tailored to Gen Z subcultures.
Source: Adweek
BrandingAugust 14, 2026
Instagram Unveils New Logo
For the first time in over a decade, Instagram has refreshed its brand — a new wordmark, typeface, and icons — but user reaction has been mixed.
Source: Social Media Today
BrandingAugust 14, 2026
Samsonite Buys Béis for $178.5 Million to Win Over Gen Z Women
Luggage maker Samsonite Group has acquired an 85% stake in Béis, the brand founded by actress Shay Mitchell, for $178.5 million — part of a push to capture the Gen Z women's audience.
Source: Adweek
BrandingAugust 13, 2026
Alo Yoga Enlists Kylie Jenner to Enter the $6.8 Trillion Wellness Market
Alo Yoga has enlisted Kylie Jenner as the face of its new global campaign — part of the brand's strategy to move beyond ordinary activewear and into the $6.8 trillion wellness economy.
Source: Forbes
BrandingAugust 13, 2026
Meta's Consumer Trust Problem Could Be a Roadblock for Its AI Plans
Mark Zuckerberg's 6,500-word manifesto on personal AI agents calls for handing over vast amounts of personal data — but surveys show Meta remains one of the least trusted tech companies among consumers.
Source: Social Media Today