
Walmart's Ad Business Grows 38%, Company Raises Annual Outlook
Walmart raised its annual outlook on strong e-commerce growth and a 38% increase in its advertising business.

Walmart raised its annual outlook on strong e-commerce growth and a 38% increase in its advertising business.

Fooling search engines with white text on a white background was an SEO trick from 25 years ago. Now the same technique is being used again to manipulate artificial intelligence models.

For years, marketers have compared data to oil. Marco's Pizza's marketing director offers a different, far more accurate comparison.

The Instagram TV app, AI effects, and new carousel capabilities — five practical ways for marketers to increase reach and engagement.

Google reviews are one of the fastest ways to boost visibility in local search and earn customer trust. How should you ask for them, and how should you respond?

A little-noticed proposal from the US Federal Trade Commission has exposed a broader battle over who gets to decide what artificial intelligence is allowed to say.

OpenAI is expanding its ChatGPT Ads system to 31 European countries — the company's largest geographic expansion yet and a new stage for conversation-based advertising.

For a decade, SEO pros obsessed over backlinks alone. Now, in the age of AI search, brand mentions are proving to matter just as much — or more.

Amazon plans to expand its drone delivery service to nearly 500 cities and towns by year's end — six times its current reach.

LinkedIn, YouTube, Reddit, and other platforms have launched a crackdown on low-quality content mass-produced with AI. What survives this fight?