By 2030, insurance for wealthy clients in Asia is expected to reach $100-140 billion a year, yet only 15-20% of the market is currently covered.
How much revenue do your brand's mentions in ChatGPT or Gemini answers actually generate? And how can a marketer prove it?
The TUMI Adatto collection, everyday bags, and personalization are pushing a classic travel brand beyond its traditional lane as it competes for new customers in a global luggage market worth more than $19 billion.
A new Adobe study of 850 small business owners finds that standing out is getting harder in the age of AI, as every business ends up leaning on the same tools. Adobe's advice: hold on to your own identity and point of view.
A new TransUnion study finds that marketers trust artificial intelligence more than ever, but still struggle to prove it works. The research suggests that visibility in AI search (GEO) shouldn't be treated as a standalone technical problem, but as part of the broader measurement gap companies already face.
Google Gemini's monthly user base has surpassed 1 billion, with 63% of users now interacting with the app through voice. The company also detailed a new capability that lets Gemini automate tasks across more than 40 apps.
Promotional images for HallPass, a new candy brand co-founded by David Protein and RxBar founder Peter Rahal, are riddled with errors generated by artificial intelligence. Brand chief Michael Tierney admitted the mistakes were left in on purpose — a tactic designed to stir up outrage online.
In July, Americans' purchases through TikTok Shop exceeded the online sales of Target, Costco and The Home Depot. According to Consumer Edge data, the platform now accounts for roughly 2% of US online retail sales.
With global AI spending expected to reach $2.5 trillion this year, technology leaders at major companies have begun restricting employees' use of artificial intelligence tools and shifting to cheaper models. Companies including Samsara, Docusign, Yum Brands, Cigna, and Compass are testing various approaches to cutting token usage and controlling budgets.
Canva has lowered its expected revenue growth rate to 20% after the cost of rolling out AI features came in higher than anticipated. CEO Melanie Perkins says the move is aimed at strengthening the company's underlying economics.