New documents filed in a former GroupM executive's lawsuit show that Sony's internal investigation accused WPP of concealing advertising rebates from clients in China and other markets.
Frontier AI models can now produce a professional-looking marketing plan in minutes. But experienced CMOs see this as not just an opportunity but a serious risk.
According to a new Meta report, women's sports are growing 4.5 times faster than men's sports — the top 10 female athletes on Instagram are followed by a combined 128 million people, and brand positioning in the space remains largely unclaimed.
Publishers and advertisers are now trying to serve ads to AI agents instead of humans, but nobody has a clear answer for how to tell whether that advertising actually worked — and that gap is fueling a wave of new measurement startups.
According to the American Collectors Association, roughly 13% of business accounts are past due at any given time — and every month of delay lowers the odds of recovery while raising cash-flow risk.
Marmaxx, the largest division of U.S. discount retailer TJX, grew comparable sales by just 1% in the second quarter — well below analyst expectations. The company's CEO attributed the shortfall to merchandising missteps.
In B2B, up to 85% of brand mentions at the top of the sales funnel come from third-party content — which is why it matters not just that a brand gets mentioned in AI answers, but that it gets cited with a link back to the source.
According to a new Glassdoor analysis based on more than 150,000 reviews, the quality employees value most in leadership is career growth and mentorship, while the most common complaint is poor communication and a lack of transparency.
Based on a Google patent, the concept of "information gain" measures how much new information your page adds compared with other sources already ranking for the same query. Ahrefs experts call it a key differentiating factor in SEO.
Advertising holding company Omnicom has been touting its Omni artificial intelligence platform as the cornerstone of the company's future, but documents obtained by Adweek show it quietly handed off much of the team that built the platform to an outside contractor.