Walmart va Amazon'da AI-yordamchilar sotuvni qanday oshirmoqda
ChatGPT elektron tijoratni ag'darib tashlaydi degan xavotirlar bor edi. Ammo Adweek yozishicha, yirik amerikalik chakana savdo tarmoqlari buning o'rniga o'zlarining AI-yordamchilarini yaratdi — va bu, kutilmaganda, ularga sotuvni oshirishga yordam bermoqda.
Walmart'ning Sparky yordamchisidan foydalanuvchi mijozlarning o'rtacha buyurtma summasi undan foydalanmaydiganlarga qaraganda 35% yuqori. Amazon esa o'zining Rufus yordamchisini Alexa for Shopping'ga yangilagandan so'ng, iyul oyida ilova sessiyalarining 44% sotuv bilan yakunlangan — bir yil oldin Rufus bilan bu ko'rsatkich atigi 34% edi.
Kroger o'z AI-yordamchisiga reklamani to'g'ridan-to'g'ri integratsiya qilgan, Albertsons kabi boshqa tarmoqlar ham shu yo'ldan bormoqda. Ya'ni AI-yordamchilar endi shunchaki qulaylik vositasi emas, balki yangi reklama kanaliga aylanmoqda — brendlar mijoz AI bilan "suhbatlashayotgan" aynan o'sha lahzada reklama joylashtirish imkoniyatini qo'lga kiritmoqda.
Xulosa aniq: sun'iy intellekt onlayn-savdoni yo'q qilish o'rniga, uni kuchaytiruvchi vositaga aylandi. Kim bu texnologiyani birinchi bo'lib joriy etsa, o'sha ham sotuvda, ham reklama daromadida ustunlikka ega bo'lmoqda.
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