A fan-edit contest run by Sony Pictures and TikTok for "Spider-Man: Brand New Day" drew more than 3,200 posts and 12 million views — a sign that user-generated content is now moving to the center of film marketing.
Edelman COO Mainardo de Nardis and Unilever's Rani Al Hajji: winning in modern marketing isn't about multiplying opportunities, but about making a sharp choice and staying focused.
Meta is weighing whether to rent out its AI computing capacity to other companies, but the move comes amid enormous spending and pressure to keep investors' confidence.
Luggage maker Samsonite Group has acquired an 85% stake in Béis, the brand founded by actress Shay Mitchell, for $178.5 million — part of a push to capture the Gen Z women's audience.
McKinsey experts discuss three key approaches executives need to create long-term value — and communicate it effectively to investors.
McKinsey experts discuss three key approaches executives need to create long-term value — and communicate it effectively to investors.
Alo Yoga has enlisted Kylie Jenner as the face of its new global campaign — part of the brand's strategy to move beyond ordinary activewear and into the $6.8 trillion wellness economy.
Bank of America has pledged $250 billion for US infrastructure over 18 months — the latest major move following trillion-dollar commitments from JPMorgan and Morgan Stanley.
Amazon is restructuring its online store's cloud infrastructure amid a shortage of power and data center capacity through a project called 'Region Flex,' shifting load away from Dublin and Northern Virginia toward more regions.
Zillow has partnered with Pinterest, opening up 34 audience segments of people planning to move — a test run showed the partnership boosted ad reach by 82%.